AKIDERE (あきデレ) “aki” in Japanese meaning “autumn” the season of fall and “dere” comes from “deredere” in Japanese which means to become “lovey-dovey”. Akidere Co. is a California based indie apparel brand heavily influenced by Japan that blends together illustration, autumnal themes, anime subculture, and street fashion. Inspired by the art of slice of life and shoujo anime, Akidere Co. cultivates the idea of falling in love - be it for someone, or the simple cozy things in life.